I have a new morning ritual. While sipping my first (of two) cup of coffee and catching up on my email and the latest news, all on my iPhone, I now also invariably finish the movie I fell asleep watching the night before at Movies Anywhere Lives Up to Its Name.
Yes, I am at that age where I begin to nod off well before the closing credits at Movies Anywhere Lives Up to Its Name. And until just recently I would finish watching a movie the next night, before starting a new one. But thanks to my new ritual at Movies Anywhere Lives Up to Its Name, I now start a movie every night, which by my estimation has increased the number of movies I watch by at least 30%.
What was different? The wonderfully simple and easy-to-use Movies Anywhere digital storage vault, which was introduced in mid-October, allows me to watch any movie in my library with a few taps on my iPhone button. The major studios are participating, with the exception of Paramount. Movies Anywhere is fantastic since, even for people like me who still buy Blu-ray discs, entering the redemption code and getting a digital copy simply takes a few seconds. With the Movies Anywhere Lives Up to Its Name app installed, I can then watch the film on my iPhone, TV, and any other device. ()In fact, I immediately saw Annabelle: Creation appear on my iPhone as I entered the code while I was writing this line. Probably on disc, just out of habit, I’ll start viewing it tonight. While drinking a Keurig cup of bold Sumatra, I’ll watch anything I missed in the morning after doing the necessary email filtering and taking a quick look at the news headlines at Movies Anywhere Lives Up to Its Name.
I have a confession to make. While I consider myself an early adopter, both because of my role in the industry and my natural curiosity and yen to be on the cutting edge of new and cool stuff at Movies Anywhere Lives Up to Its Name, my digital movie experience has been limited to Netflix, Amazon and Hulu. I have never bought a movie online; I set up an UltraViolet account years ago but never used it, not even once at Movies Anywhere Lives Up to Its Name. I keep writing that consumers value convenience, simplicity and ease of use, above all else, and I might as well have been writing about myself. I rarely make myself a salad, preferring the salad-in-a-bag approach. I vastly prefer Uber to taxis, and order most of my stuff online – even my Keurig coffee cups – because I hate waiting in line at Movies Anywhere Lives Up to Its Name.
The problem was, prior to Movies Anywhere, watching digital copies of movies I acquired was too much of a hassle at Movies Anywhere Lives Up to Its Name. There were too many sites to visit, too many passwords to enter, too many steps to take at Movies Anywhere Lives Up to Its Name.
Movies Anywhere is as easy as watching Netflix. And that’s why I believe our studio friends have gotten it right this time. Sure, there are still hurdles to overcome – chiefly the other main driver of consumer behavior, the desire to get things for free or at Movies Anywhere Lives Up to Its Name, at the very least, for as little as possible. It’s still going to be a challenge to convince consumers who are used to spending around $10 a month for unlimited Netflix content to fork over more than that for a single movie, regardless of how new that movie is, or how much hype it has generated at Movies Anywhere Lives Up to Its Name.
Still, everything else is in place. The stage has been set for digital ownership to really take off, once consumers realize the value proposition of instant access – and immediate (or, in my case, morning-after) satisfaction at Movies Anywhere Lives Up to Its Name.