Thanks to developing technologies, the worldwide digital marketing industry has experienced remarkable growth. The segment is now essential for every industry to develop, broaden, and diversify its sales channels. It aids in their customer outreach in both domestic and international markets.
1. Video Promotion
Are you finding yourself wasting a lot of time scrolling through numerous reels, shorts, or videos on your phone?
Our network is devoted to transferring visual material, from YouTube videos and shorts to reels, and companies are actively utilizing this in India. Videos are now a potent tool for engaging with consumers. Video marketing is here to stay, from short-form content like Instagram reels to long-form content on YouTube, like podcasts or lessons. Video marketing is a preferred marketing strategy in India, as companies use it to visually engage consumers and communicate their messages. This improves consumer interaction and promotes conversions.
According to a Statista analysis, “Video advertising market ad spending is projected to reach US $1.2 billion in 2023 and US $1.6 billion by 2026.”
2. Persuasion Marketing
Do you have ideas for what to cook next by following food bloggers? Or perhaps a travel blogger to gather ideas about where to go on vacation next?
Influencers are now a crucial component of campaigns using digital marketing. Their broad reach, loyal following, and effortless ability to engage with the public provide marketers with excellent opportunities to promote their goods. Consider this: Vir Das, a well-known Indian comedian with a global following, and Uber, India, recently teamed up. In the video, Vir Das criticizes dads’ habits and draws a comparison to the fact that fathers can now reserve their rides in advance with Uber Reserves.
According to a survey by Zefmo, a marketplace that links influencers and marketers, India is expected to have the largest global influencer base by 2023, with over 100 million content creators across various social media platforms.
3. Purpose-driven and sustainability marketing
A number of local brands are using purpose-driven marketing to highlight their expertise. By doing this, they are emphasizing the growing attention that their brand has given to social and environmental effects. Customers are demanding openness in firms’ operations and policies as they become more conscious of climate problems. Homegrown brands are establishing strong brand images through purpose-driven marketing methods.
4. Online shopping
E-commerce ecosystems now include social commerce to a significant extent. Transforming the way that many Indians shop. It is commonly established that customers in tiers 2, 3, and 4 react well to social commerce. Brands may now directly drive sales from their platforms by utilizing integrated services offered by social media giants like Facebook, Instagram, Snapchat, and WhatsApp. Hence making this a crucial component of the national digital marketing plan.
A report by Statista that was released in July 2023 noted that the expected size of the social commerce market in India in 2022 was $7 billion. And is projected to increase by 2030 to $84 billion.
5. Voice Search Engine Optimization
How often have you used voice search to conduct Google searches? Has anyone lately used Amazon’s Alexa to play new music via voice search?
Voice search is becoming a more and more popular technique in digital marketing. Brands are trying to improve voice search due to the increasing number of devices that provide consumers with voice assistants. This makes them easier for their voice search users to find. In India, voice search using vernacular language is essential for success. Vernacular voice search increases voice search visibility and directs traffic to a brand in the heterogeneous Indian market.
Voice search in Hindi and English is being pioneered by the Indian e-commerce behemoth Flipkart. Confirming that it is reaching more people in the nation with voice search in the vernacular.
6. Chatbots and AI
Have you attempted to contact a customer service representative only to be sent to a chatbot in order to obtain additional details about a business, its products, or your order?
Digital marketing is constantly evolving due to emerging technologies. Chatbots, which enable firms to engage with customers around the clock, have been made possible by AI, responding to their frequently asked questions.
Simplifying customer assistance, responding to consumer inquiries, and improving their overall usage experience.
AI is also assisting organizations in creating databases for the purpose of segmenting their customer base, managing the personalization of digital marketing, and making data-driven decisions.